‘SHOWROOMACCESS.COM COLLABORATES WITH ONLINE COMPANY FASHION CAPITAL/ LONDON FASHION FORUM IN THE UK'

 

June 22, 2005

For immediate release:

In sharing a similar vision to support new talent, increase designer’s brand awareness and provide the fashion industry with an informative marketplace, Showroomaccess.com and Fashion Capital/ London Fashion Forum have decided to collaborate!

FashionCapital (www.fashioncapital.co.uk) aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Following the last four years extensive research has taken place to ensure that all target users of the site, including designers, press, stylists, retailers and manufacturers are fully catered for providing a central hub of information. The website receives over one million hits per week, has approximately 58,000 users and is free for all users, as the site is funded by government through the London Development Agency.

Fashion Capital is run by the London Fashion Forum (LFF)  which was initially a project instigated by Business Link for London and the Collegeof North East London.

Each website will have a reciprocal link and moreover, Fashion Capital will provide Showroomaccess.com with (1) banner advertising on its homepage; (2) the featuring of at least 10 designer collections; and (3) public relations through featured articles about SRA that are (a) placed on its homepage, (b) included in some of its weekly newswires (c) printed in the organisation's trade magazine that has readership of over 20,000.

Showroomaccess.com continues to provide buyers and other fashion trade members with a global resource to discover talented fashion designers and to promote their collections through an effective, efficient, and highly affordable Internet-based marketplace.

Users are able to perform highly refined searches, specific to their criteria, with the Search Wizard; store images with the Garment Bag feature; email images to their associates; and speak directly with the designers. Each designer’s website within Showroomaccess.com includes a biography, visuals from present and past collections, press coverage and contact information.

For further information or to visit the sites, simply go to: www.showroomaccess.com and www.fashioncapital.co.uk.