SHOWROOMACCESS.COM

"Showroomaccess.com joins forces with the

 Fashion Center Business Improvement District

to re-launch the Designers Forum"

May 25, 2001

For immediate release:

Aiding tomorrow’s fashion stars in building their businesses, Designers Forum was created by the Fashion Center Business Improvement District in 1997.  This unique program provides an opportunity for young designers to meet and participate in informal discussions with industry leaders on topics such as marketing strategies, financing, and media relations.  The Fashion Center is pleased to re-introduce this successful series with a discussion led by  Showroomaccess.com’s co-founders, Kara Topjian and Michael Goldman, on how to use the internet as an effective marketing tool to increase brand name recognition and sales. The presentation will be held on Wednesday June 13th, 2001, 5:30 p.m., at the offices of the Fashion Center, 249 W. 39th Street.   To register call the Fashion Center at 212.764.9600, ext.243.

In support of up-and-coming fashion design talent, Showroomaccess.com felt this was a wonderful opportunity to present designers with avenues to increase awareness and sales, and reduce marketing costs. President, Kara Topjian, and CEO, Michael Goldman, understand," designers are visionaries that need to focus on creating their collections and therefore Showroomaccess.com would like to be responsible for their online branding needs.”

Showroomaccess.com provides independent fashion designers with their own Online Lookbooks, which are marketed, to buyers, editors and stylists worldwide.  Unlike other "Virtual Lookbooks", the Showroomaccess.com site is straightforward, user friendly and visionary.  Notable designers on an international level include: Briele, Carla Behrle, David Rodriguez, Lloyd Klein, Nanette Lepore, Nellik, Shalini and many others, have recognized the pioneering nature and enormous potential of the Showroomaccess.com concept, and are already utilizing the service for their collections.

As a Showroomaccess.com member, the designer receives his own company website which includes a biography, press page, and up to sixty visuals of the present and past collections all databased and searchable across hundreds of different criteria set by the user. The designer also receives a free personalized direct mail campaign announcing and promoting his website to the trade; a free email account; and even digital photography and editing services. All these services come at a fraction of the cost to produce seasonal Lookbooks and distribute them within the fashion marketplace.

Ms. Topjian states, "Showroomaccess.com is a free information service for fashion trade members, allowing them to discover an international community of high-end and up-and-coming fashion designers. Now they can spend less time looking through designer mailings and more time setting their own search criteria to meet their needs."

Previous Designers Forum speakers have included designers Geoffrey Beene, Norma Kamali, Byron Lars, Zandra Rhodes, and Rob Freda as well as Henri Bendel Vice President Angela Ahrendts, marketing consultant Gloria Gelfand of MMG, journalist Frank DeCaro, financing expert Timothy Moore of Hilldun Corporation, and marketing strategist Dean Stadel.

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For further information or to visit the site, simply go to: www.showroomaccess.com.

Showroomaccess.com

Kara Topjian

President

Showroomaccess.com

T 212 228 7126

C 917 509 0220

E info@showroomaccess.com