SHOWROOMACCESS.COM
"Showroomaccess.com,
Inc. Collaborates with Henri Bendel’s “Open See” Event in Los Angeles and in
New York"
May 7, 2001
For
immediate release:
Henri Bendel’s
“Open See” Event:
May 21, 2001
10:00 to 3:00PM
The W Hotel
930 Hilgard Avenue
Los Angeles, CA
"Open
See" is an event which offers up-and-coming designers the opportunity to
show their collections to Henri Bendel’s buyers. Many designers have used these events to initiate the
development of long-term working relationships with the high-end retailer.
Showroomaccess.com
will be present at the event in
LA and in New York, early in June, to provide these designers with materials on
how to increase sales, improve recognition, and reduce marketing costs. Showroomaccess.com
will promote these events to up and coming designers and Henri Bendel will
display the event details on the Showroomaccess.com website.
In support of
up-and-coming fashion design talent, Showroomaccess.com
felt this was a perfect match within the fashion and design community.
With a background in fashion, marketing, and sales, and a continued supporter
of events benefiting young designers, Kara Topjian, President of Showroomaccess.com, Inc. understands, "designing
reflects creativity and vision, and therefore we initially focus on the
designer's online branding and communication needs rather than
e-commerce."
Showroomaccess.com,
Inc., is a business, which
provides independent fashion designers with their own Online Lookbooks, which
are marketed, to buyers, editors and stylists worldwide. Unlike other "Virtual Lookbooks",
the Showroomaccess.com website is
straightforward, user friendly and visionary.
Notable designers, on an international level, including, Briele, Carla
Behrle, David Rodriguez, Lloyd Klein of Paris, Nanette Lepore, Nellik, Shalini,
Vizcaya Hats from Ecuador and many others, have already recognized the
pioneering nature and enormous potential of the Showroomaccess.com
concept, and are already utilizing the service for their collections.
As
a Showroomaccess.com member, the designers
receive their own company websites which include a biography, press page, and
up to sixty visuals of the present and past collections all databased under
more than fifteen different searchable criteria. The designers also receive a free personalized direct mail
campaign announcing and promoting their websites to the trade; a free email
account; and even digital photography and editing services. All these services
come at a fraction of the cost to produce seasonal Lookbooks and distribute
them within the fashion marketplace.
Ms. Topjian
states, "Showroomaccess.com, Inc. is a free
information service for fashion trade members, allowing them to discover an
international community of high-end and up-and-coming fashion designers. Now
they can spend less time looking through designer mailings and more time
setting their own search criteria to meet their needs."
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For further information or to visit the site, simply click on this link: Showroomaccess.com
For information on the Henri Bendel's Open-See click on this link: Bendel's Open See
Showroomaccess.com
Kara Topjian
President
Showroomaccess.com
T 212 228 7126
C 917 509 0220
E info@showroomaccess.com
