SHOWROOMACCESS.COM

 

"SRA Announces Retailer Training Program"

 

 

July 10, 2001

For immediate release:

 

In understanding that retailers today have very little time to discover new talent and to attend market weeks in both the domestic and international markets, Showroomaccess.com felt there was a wonderful opportunity to provide retail establishments with a free information service that allows them to discover an international community of high-end and up-and-coming fashion designers.  Buyers can now spend less time looking through designer mailings and more time setting their own search criteria with Showroomaccess.com’s virtual Lookbook.

 

Showroomaccess.com’s “Retailer Training Program” provides retail establishments with a  presentation of Showroomaccess.com’s mission,  services and benefits, and a step-by-step demonstration on how to save time and money by utilizing the service. Henri Bendel is the first retail store to launch this program on July 11^th, 2001.

 

In support of up-and-coming fashion design talent, Showroomaccess.com felt there was a need to present designers with avenues to increase awareness and sales, and reduce marketing costs. President, Kara Topjian, understands, "designers are visionaries that need to focus on creating their collections and therefore Showroomaccess.com takes on the responsibility for all their online branding needs.”

 

Showroomaccess.com provides independent fashion designers with their own Online Lookbooks, which are marketed, to buyers, editors and stylists worldwide.  Unlike other "Virtual Lookbooks", the Showroomaccess.com site is straightforward, user friendly and cost effective. Notable designers on an international level include: Alice Roi, Carla Westcott, Manale, David Rodriguez, Lloyd Klein, Nanette Lepore, Nellik, Shalini and many others, have recognized the pioneering nature and enormous potential of the Showroomaccess.com concept, and are already utilizing the service for their collections.

 

As a Showroomaccess.com member, the designer receives his own company website which includes a biography, press page, and up to sixty visuals of the present and past collections all databased and searchable across hundreds of different criteria set by the user. The designer also receives a free personalized direct mail campaign announcing and promoting his website to the trade; a free email account; and even digital photography and editing services. All of these services come at a fraction of the cost to produce designers’ seasonal Lookbooks and distribute them within the fashion marketplace and to produce and market their own websites.

 

 

 

 

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For further information or to visit the site, simply go to: www.showroomaccess.com.

 

Showroomaccess.com                         

Kara Topjian                                                   

President                                                         

Showroomaccess.com                                     

T 212 228 7126                                              

F 208 694 8285E

E info@showroomaccess.com