For immediate release:
Noticing a void in the .com world for fashion designers
and buyers, Kara Topjian, President of Showroomaccess.com, created
a venue, which provides independent fashion designers with their own Online
Lookbooks, which are marketed, to buyers, editors and stylists worldwide. Unlike other "Virtual Lookbooks",
the Showroomaccess.com site is straightforward, user
friendly and visionary. Notable designers such as; David Rodriguez, Nanette
Lepore, Shalini, Robert Danes, William Calvert, Carla Behrle; have already come
on board.
Ms. Topjian believes, "Showroomaccess.com is a free information service that
allows fashion trade members to discover an international community of high-end
and up-and-coming fashion designers. Now they can spend less time looking
through designer mailings and more time setting their own search criteria to
meet their needs."
The basic premise is
as follows: As a Showroomaccess.com member, the
designer will receive his/her own company website which includes his/her
biography, visuals of the present and past collections, and press materials.
The designer also receives access to a variety of services which include a
direct mail campaign announcing and promoting his/her website to buyers; a free
email account; and even digital photography services. All at a fraction of the
cost to produce seasonal Lookbooks and distribute them within the fashion
marketplace
With a substantial background in fashion, marketing, and sales,
Ms. Topjian understands, "designing reflects creativity and vision, and therefore
we initially focus on the designer's online branding needs rather than
e-commerce. We provide buyers with the opportunity to see the designer's
creations online and prompt them to contact the designer, meet him/her and see
his/her collections in person!"
HOW SHOWROOMACCESS.COM WORKS
·
The designer provides us with descriptive
visuals of his/her present collection, available press materials and biography.
·
We create the company website with the
designer's submitted materials.
·
We give each designer a Showroomaccess.com
email account.
·
We announce the designer's website launch to
his/her buyers free-of-charge.
·
We promote the designer to buyers who use
Showroomaccess.com’s highly refined search engine to find the designer, contact
him/her and schedule a sales appointment.
SHOWROOMACCESS.COM SERVICES
ONLINE LOOKBOOK
Showroomaccess.com will increase traffic and generate
sales by providing the designer with a cost-effective Online Lookbook, which is
made available to buyers worldwide twenty-four hours a day, everyday. The Online Lookbooks will include the
following:
·
DESIGNER’S BIOGRAPHY
The designer’s biography and philosophy behind his/her collections
as well as a portrait of the designer and logo.
·
DESIGNER’S PRESENT COLLECTION VISUALS
Thirty photographs with
SKU numbers, descriptions, fabrics, colors, sizes, price points and wholesale
prices (for buyers only), with enlargement capabilities and timely updating.
·
PRESS MATERIALS
A collection of press
materials including six visuals and a press release.
·
UPDATES
Collections can be fully updated each and every quarter to ensure
that the featured designs are always current.
·
EMAIL ACCOUNT
Capability for interested buyers to respond to or make inquiries
through a designer’s email provided by Showroomaccess.com free-of-charge.
DIRECT MAIL PROGRAM ANNOUNCING YOUR PERSONALIZED WEBSITE
Each designer will receive a free promotional mailing to announce
the launch of his/her new company website when he/she provides us with a list
of buyers. Complete confidentiality of the customer list is guaranteed.
LISTING ON THE SHOWROOMACCESS.COM HOMEPAGE
Visuals from the designer's present collection will be chosen
randomly and displayed on a rotating basis on the Showroomaccess.com homepage with links directly to the
designer’s current collection.
CONTINUOUS SITE MARKETING
We will market the site continuously to the targeted, worldwide
buyer segments, utilizing a comprehensive direct mail campaign, site usage
incentive programs, trade advertising and
public relations.
VIRAL MARKETING
The collection visuals can be emailed so that others can be made
aware of the designs through referrals.
MARKET NEWS
The availability of the latest fashion industry and market news
will encourage buyers and media to utilize Showroomaccess.com’s site as their Internet portal and homepage, thereby
increasing traffic and sales
opportunities.
FUTURE SERVICES
Online Ordering, Sample & Surplus Sales, Auctions, Job
Listings, Events Calendar.
###
Showroomaccess.com
Kara Topjian
President
Showroomaccess.com
T 212 228 7126
C 917 509 0220